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Smits Assen B.V. is a family company that has been designing bedroom linen and accessories since 1973. Under the Jollein brand, they create new collections every year with cool designs that nicely complement their core collection. Our collections are practical, of high quality and take into account the changing market.


You will notice that the wash labels the textiles (bedding bags, blankets, sheets, etc) Jollein carry the Clevercare logo. You can recognise the flower logo with a link to clevercare.info. Clevercare provides tips for economical, smart and environmentally friendly care of your clothes and textiles. We are happy to share these tips with you! You can find more information at www.clevercare.info.

Corporate Social Responsibility

It will not have escaped your notice that Corporate Social Responsibility is becoming increasingly important. Also Jollein wants to contribute to a healthy world.
In order to become more sustainable, they take a practical approach to corporate social responsibility and sustainable innovation. For example, Jollein is committed to reducing the use of plastic and favouring recycled cardboard packaging.
In this way, they, like Coco & Kitty, try to reduce CO2 emissions and put less and less of a burden on nature.

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